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SouthBay collects data so that we may display personalized content to our visitors. Additionally, usage information may be analyzed so that we can judge our system's performance or execute your customized features.

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We may collect information from customers and visitors to our Web site. This information allows us to process orders from customers by collecting their First Name, Last Name, eMail, Password, Credit Card Number, Expiration Date, Billing Address and Shipping Address. Other information such as Date, Time and IP address is also collected.

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Your browser offers so-called "cookies" which -- if you allow their use -- store small amounts of data on your computer about your visit to any of our sites. Cookies assist us in tracking which of our features you like best. Cookies can enable us to customize our content according to your preferences. However, cookies tell us nothing about you personally unless you specifically give us the requested additional information.

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SouthBay may send a newsletter to our Users. If you would like to stop receiving the newsletters you may unsubscribe by removing your account.

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SouthBay does not sell or commercially make available specific information about its Users or Users other than in aggregate form, except in cooperation with law enforcement bodies in regards to content violations or violations of applicable laws.

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SouthBay uses Secure Socket Layer (SSL) to encrypt payment information and User data against unauthorized access. However, we cannot be responsible for how third parties, whose links appear on our site, use your information. You should know that no data transmission is one hundred percent guaranteed against eavesdropping. Because your site is ultimately protected by you and your password, much of your information security is up to you.

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SouthBay has implemented additional precautions to ensure the privacy of your personal information. We have a strict firewall in place which does not allow any outside access. Access in the company is limited to only individuals who need to be able to see customer data in order to perform their job functions, such as the billing department. Important personal data is backed up on the network to help insure its integrity.

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You may choose not to receive special offers and discounts simply by not registering for any special deals and offers when you sign up. If you signed up for special offers and now wish to unsubscribe, you may do so at any time by replying to the unsubscribe link contained in those mailings.